Jenny Chen
SensUs is a two-way interactive toy set that reimagines how parents and children play, learn, and grow together during the early developmental phase (0-5 years).
Project Time: Spring 2021
Category: Toys for Infants
Awards: IDA DESIGN AWARDS 2022 GOLD WINNER
SPARK DESIGN AWARDS 2022 PLATINUM WINNER
IDEA DESIGN AWARDS FEATURED FINALIST
SensUs
We are all exploring and learning for both babies and parents, we grow together.
Who's our audience?
New parents
/ who are not familiar with how to accompany babies.
“Growing means I am learning how to be a good parent, how to balance everything from my life to create a better growth environment for my baby. I am growing with my babies and learning from them as they do from me.”
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Babies
/ who need companies and care during the growth.
“Growing means I am learning, feeling, and touching the world. I have plenty of things that I need and am curious about. I might mess up many things, but please be patient with me. I need company and care.”
More researches
(click the picture to open in a pop-up window).
So, I'm thinking of...
what if a product helps the parent learn about parenting?
what if a product does not become old?
what if we could provide babies with the best company?
SensUs is designing for...
no piece leaves as waste in 0~5 years old period.
adapting with babies’ different behaviors.
helping parents change social roles at different growth stages.
It employs the sense of vision, hearing, and touch from this wonderful world.
Vision
The leaf changes color across the four seasons. It provides vivid colors for vision.
Hearing
The rain creates rhythm and melody when it interacts with different substances.
Touch
The cloud inspires imagination and possibilities for experiences, feelings, and thoughts.
See, magic!
0 - 3 months
Parents play the main interaction roles.
Time to cultivate babies’ perception of the outside! Hanging the umbrella, tiny cloud, and leaf on the crib. Shaking or blowing the droplet and the big cloud creates a sense of magic for the developing mind.
Wow, magic!
3 months - 1 year
Parents and babies play equal interaction roles.
Babies can feel the world by themselves! Letting babies play, throw, tear, hit, and bite the crib toys creates neural pathways that last a lifetime.
Here? Here!
1 - 3 years
Babies play the main interaction roles.
In a period when babies strongly develop their sense of shape and dimension, let babies play with patterns on the box and match toys into the debossing. An effect will be created through successful matching.
What if...
3 - 5 years
Babies self-explore, and parents accompany.
Time to self-explore and play. Come and see what happens when you connect different blocks.
Droplet
/ hearing
Represent sounds of hitting objects.
Rain
/ hearing
Represent sounds of different rains.
Leaf
/ vision
Represent the colors of leaves.
Cloud S
/ touch
Control cloud(wind) through surface colors.
Cloud L
/ touch
Represent sounds and feelings of wind,
Each module is an element of the world.
Anything can happen when you play with SensUs.
It's about self-exploration, creativity, and free play. It’s random but not random.
Just play and explore the magic effect that you create.
After 5 years old, SensUs is still with you.
Send SensUs back
Go to recycle process
New toy option for next growth stages
Play with SensUs
